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We are living in a Transmedia World, and I am a Transmedia Girl (Part 1)

A great video on transmedia storytelling by Henry Jenkins, author of Convergence Culture. Here Jenkins (my hero BTW) discusses the fundamental shift from spectator culture to participatory culture and...

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We are living in a Transmedia World, and I am a Transmedia Girl (Part 2)

As promised I wanted to share some thoughts I had about transmedia storytelling and how it relates to brand storytelling. While Transmedia storytelling seems to be an obvious extension of properties...

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